Love it! This reminds me of a good tip about "own brands", okay it doesn't apply only to toothpaste but anyway...:

Top Tip:

Check own brand goods for "manufactured by" information on the back, you may find that Sainsbury's own brand toothpaste is made by Colgate or Crest or another big brand. There's no real prooving it, but I bet your buying the same stuff for much less...

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